Every football match has the ability to become more than just a game, capture our imagination and stop us doing whatever it was were meant to be doing. Because we all know what it means to feel the crushing pain of defeat or the euphoric release of victory. No matter how short lived, these feelings, are what makes this game so beautiful to be a part of. It has the power to build communities, connect people across the world and find common ground between strangers like nothing else.
We believe that football of every level deserves to be celebrated and nurtured. That's is why we launched our GOOD GAME initiative, making sure that all of our products are doing their bit in our mission to support football. We do this in three ways, each one focusing on a different section of the football family.
Our first focus is the individual fans. Those people who when they need support, someone is able to be there for them. We donate a portion of the profit from sales to our chosen charities. This year we are supporting mental health charity Mind and the Free Kicks Foundation who provide football experiences to ill, bereaved and disadvantaged children.
Secondly, we work directly with clubs of all sizes to either help support their own nominated charities or raise funds for the club themselves. Working closely with each club to deliver products that their fans will actually want. Including our Unofficial Replica partner jerseys which aim put an exciting new twist on each club's traditional look.
The third way we are supporting football is with our approach to helping grass roots football teams fund their kit. From crowd funded sponsorship packs to customised products designed to make the process of running a small football club the joy it should be.